Destinations

Tourism Queensland is a pioneer in the destination management approach in Australia, highlighting the many unique visitor experiences on offer in Queensland and working alongside a network of Regional Tourism Organisations to support destination marketing and development.

The Destinations Group incorporates units that engage with industry development, aviation and product development, along with six individual teams that lead Destination Management Plan development and implementation with industry and government for Queensland's regions.

The Destinations Group nine units are:

Industry Development

Aviation & Economics

Destination Planning & Design

Gold Coast, Outback & Western Downs

Brisbane & SE Queensland Country

Sunshine Coast & Fraser Coast

Whitsundays & Mackay

Central Queensland & Bundaberg

Tropical North Queensland & Townsville