International

The International Group coordinates marketing initiatives in key markets overseas, develops emerging markets and supports Tourism Queensland's Destination Management approach.

The International Offices look after media, publicity, digital marketing, airline relationships and consumer and trade education in Queensland's international markets. The teams drive consumer motivation and focus on delivering greater visitor expenditure. They also build relationship with Tourism Australia and enhance the Destination Australia partnership, where relevant.

The International Group's nine departments are:

International Operations

Americas

Hong Kong, China & Taiwan

Europe

Japan

Korea, India, Gulf Countries, Russia & Inbound

New Zealand & Pacific

South East Asia

UK, Ireland & Nordic Region