Tourism and Events Queensland - The Official Tourism Site for Queensland

ABOUT TEQ

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About TEQ

Tourism and Events Queensland (TEQ) is the Queensland Government’s lead marketing, experience development and major events agency, representing the state’s tourism and events industries.

TEQ operates on a national and international level, looking at new and innovative ways to make the most out of emerging opportunities which benefit the Queensland tourism industry and economy.

This website features a wealth of tourism news, research and information, making it a central point for tourism operators and anyone interested in the business of tourism.

We look forward to working with you to help Queensland tourism reach its enormous potential.

Tourism in Queensland

Tourism is one of Queensland's key sectors, generating $48 million per day – or $17.7 billion per year in overnight visitor expenditure.  Tourism directly accounts for 124,000 or 5.4% of Queensland jobs and directly contributes $8.4 billion or 3.1% to Queensland’s gross state product.

As the second largest export earner behind coal, tourism generates $5.0 billion in overseas export earnings for Queensland.  The industry supports 55,700 businesses, representing 12.9% of all registered businesses in the state.

We work closely with the state's 13 membership-based regional tourist organisations (RTOs) which together represent around 4,400 Queensland operators. The RTO network is widely regarded as one of the most influential in Australia and has played a major role in Queensland's tourism success.

Tourism and Events Queensland provides strategic industry leadership and coordinates stakeholders in the planning, industry development, marketing and application of resources to grow tourism in each Queensland destination.  All of our strategies and activities are developed in close consultation with the RTOs and aim to meet the changing needs of the industry we serve. Participating in Tourism and Events Queensland programs and activities gives our industry access to Tourism and Events Queensland's resources, experience and expertise to maximise their results.

We maintain a network of 13 international offices to target established and emerging international markets.

Our History

Queensland’s tourism industry has come a long way since 1929, when the then Queensland Government Tourist Bureau was transferred to the Railway Department and the first attempt was made to correlate publicity with a travel booking organisation. It has developed and matured and is now under the guidance and leadership of Tourism Queensland, Australia's premier destination management organisation.

Tourism and Events Queensland began as the Queensland Tourist and Travel Corporation (QTTC). The QTTC was established by Act of Parliament in August 1979, taking over from the Department of Tourism.

As a statutory authority, under the jurisdiction of the then Minister for Maritime Services and Tourism, the corporation operated as a marketing and development organisation, with the sales arm trading under the name, Queensland Government Tourist Bureau.

The functions of the Corporation as defined in the act were to:

  • promote and market tourism and travel;
  • make tourism and travel arrangements;
  • provide tourism and travel information services;
  • encourage the development of the tourist and travel industry;
  • advise the Minister on matters relating to tourism and travel.

The primary responsibility of the corporation was described in the Act as one of promoting, marketing and arranging travel and tourism to and within Queensland.

As the tourism industry grew and developed, so did the QTTC and in 1982, wholesale division Sunlover Holidays was created to give Queensland tourism operators better access to the domestic market.

In the 1990s, the QTTC pioneered the destination marketing approach in Australia, highlighting the many unique visitor experiences on offer in Queensland and working alongside a network of Regional Tourist Organisations to support destination marketing and development.

In February 1999, the Where Else But Queensland marketing campaign was launched, positioning the state as the undisputed premier holiday destination in Australia. In keeping with the new Where Else branding, the QTTC became Tourism Queensland, adopting the stylised 'Q' into all communications and making it synonymous with Queensland.

In June 2005, Tourism Queensland signed a license agreement with SL Holidays Pty Ltd, a wholly-owned subsidiary set up by the AOT Group, to operate its commercial enterprises, Sunlover Holidays and the Queensland Travel Centres.

In 2008, Tourism Queensland continued to lead the development of the tourism industry in Australia. Early in 2006, a new brand was launched which flowed through to new websites being developed. The Queensland Holidays site offers visitors a refreshed experience and presents Queensland as a vibrant, fun, warm, friendly, colourful and relaxing place to visit and provides booking options for users. The consumer site provides a comprehensive tool for retrieving up-to-date news, information, research, policies and plans and strategies relating to Queensland's 12 destinations, special interests and the international sector.

In 2008/09 Tourism Queensland commenced the implementation of the $4.16 million Global Brand Strategy. This strategy aims to deliver a sustainable, compelling and effective brand for Queensland, strengthening the State’s position as the number one Australian holiday experience.

Tourism Queensland launched the phenomenally successful Best Job in the World campaign in 2009. Undoubtedly Tourism Queensland’s most successful campaign ever, Best Job has received a long list of prestigious international awards and set off a number of copycat campaigns around the world.  As at June 2010 the campaign had generated an estimated $410 million worth of media exposure for Queensland domestically and internationally.

In November 2012 the Tourism and Events Queensland Bill 2012 was passed, successfully merging Tourism Queensland and Events Queensland into Tourism and Events Queensland.

Accessing information

Your options for accessing information from our department can be found on the Right to Information page. 'Right to Information' is the Queensland Government's approach to giving the community greater access to information.


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