TQ Brand

 
28 September 2010
After 18 months of extensive research and industry consultation, we have launched Queensland’s first truly global tourism brand. Queensland, Where Australia Shines introduces a new vision for Queensland as a tourism destination. We’ve known for a long time that Queensland is where Australia shines in so many ways; now we can tell the world through a clear and consistent tourism message for our state. The brand is about why we love living in Queensland. It’s about adding value to people’s experiences and about discovering and sharing the magic of Queensland that only the locals can know and understand – quite simply, Queensland is Where Australia Shines.

Find the latest media releases on the brand in our news room.

QLD BrandDepot, Tourism Queensland's online brand management tool, will be available in the coming weeks. Until then, contact Tourism Queensland for brand related information.

AV from the launch on Tuesday 28 September - need more information?  Email us for images, AV and radio grabs.

QDeck launch 28 September 2010 - highlights

Premier Anna Bligh

Minister Peter Lawlor

Tourism Queensland CEO Anthony Hayes

Christopher Brown TTF

Daniel Gschwind QTIC

Find out everything you need to know about Queensland, Where Australia Shines - Launching the Queensland Brand

Bringing the Queensland brand to life is about capturing moments where people shine, and demonstrating how the Queensland experience makes you feel. It’s what we call our ‘shining moments’. Grant Hackett, David Hudson, Brigitte O’Brien and Sam Wallis are shining Queenslanders - authentic, hospitable, warm, friendly, outgoing, positive, carefree and cheeky. We asked them to share with us their ‘shining moments’ of life as Queenslander -  Creating shining moments  

Check out the buzz on our social media sites ...

See what other people are saying, post a photo, retweet and keep up-to-date with the latest brand news on our social media sites.

What do you think of Queensland, Where Australia Shines? Leave your feedback and see what other people have to say about our new brand. Our brand blog is a place where you can give us your thoughts and engage with industry in an online conversation.

	Follow the Tourism Queensland corporate Twitter account for tourism news, events, publications and trade insights.		Follow the Queensland Holidays Twitter account for news, events, competitions and exclusive holiday deals.
	Check out the official Facebook page for Queensland, Australia – established by Tourism Queensland and contributed to by you!		Take a quick trip to Queensland without leaving home.

 Got questions about the new brand?  Click here to read more.

Gold Coast, Famous for fun.  Click here to read more.

Sunshine Coast, Naturally refreshing.  Click here to read more.

Tropical North Queensland, Adventurous by nature.  Click here to read more.

The Whitsundays, 74 Island Wonders.  Click here to read more.