Campaigns
Domestic Marketing Activity Plan 07/08
Marketing Activity Overview
Tourism Queensland (TQ) and Brisbane Marketing (BM) invite members of Brisbane Marketing to participate in a number of campaigns planned between July 2007 and June 2008.
These campaigns are designed to build on the current awareness of the destination and continue to position and emphasise a big city experience, as well as highlight the country and coastal regions of Greater Brisbane, adding to Brisbane’s appeal as an attractive and diverse destination.
These opportunities include participation in co-operative press and online campaigns.
Activity Calendar - Brisbane
Below is an overview of the opportunities currently planned for 2007/2008. Brisbane Marketing members are invited to participate in the (shaded) cooperative advertising opportunities. Any additional opportunities will be communicated to industry as they become available.
Campaign/ Initiative |
Timing |
Media |
Distribution |
Type of Activity |
Participation Range |
Detailed Proposal |
|
2007/ 2008 Brand Activity |
Jul 07 to Nov 07 |
Ambient/ Outdoor, Online, Radio, Television and Newspaper |
Sydney, Melbourne, Brisbane |
Brand |
Not Applicable |
Not Applicable |
|
Experience Brisbane Magazine |
Nov 07, Feb 08 and May 08 |
Inserted Press |
Regional Queensland (Brisbane Metro and Ipswich) |
Co-operative |
$2,360 to
$10, 475 |
|
|
Co- operative Print, Sunday Mail and Autumn Series |
25 May 08 |
Newspaper |
Brisbane |
Co- operative |
$1,000 |
Coming Soon |
|
Co-operative Print - Weekend Australian Magazine |
Aug 07 to Jun 08 |
Newspapers and Press Inserted Magazines |
Brisbane and Regional Queensland |
Co- operative |
From $500 to $1,000 |
|
|
Co-operative Print - Sunday Mail |
Aug 07 to June 08 |
Newspapers and Press Inserted Magazines |
Brisbane and Regional Queensland |
Co-operative |
From $500 to $1,000 |
|
|
2008 Moreton Bay & Island Campaign |
Feb 08 to Apr 08 |
Brochure, Newspaper, Inserted Press, Radio and Online |
Brisabne and Regional Queensland |
Co-operative and Brand |
From $300 to $1,000 |
|
|
Phantom of the Opera Campaign |
Oct 07 to Nov 07 |
Television and Newspaper |
Brisbane and Regional Queensland |
Brand |
Not Applicable |
Not Applicable |
|
Andy Warhol Exhibition Campaign |
Nov 07 and Feb 08 |
Television and Newspaper |
Regional Quensland/ Northern NSW, Sydney, Melbourne |
Brand |
Not Applicable |
Not Applicable |
Please refer to the conditions included on the detailed proposal, and also the full Advertiser Acceptance Policy.
Activity Calendar - Queensland
Cooperative advertising opportunities are also available under the Where else but Queensland campaign. For further information view the Queensland Activity Calendar.
How to Book
For further information regarding these opportunities and to book contact Tourism Queensland’s sales representative:
Mark Smith
Destination Advertising Manager (Brisbane and South East Queensland)
Coroneo & Co (TQ's official Advertising Sales Agency)
Tel 07 3252 4860
Fax 07 3252 4862
Email
For further information regarding these campaigns contact:
Clare Spark
Marketing Coordinator
Tel 07 3535 5280
Email
