Bundaberg - Snapshot

Brand Overview

Destination Positioning Statement

"The Bundaberg region is a quality short break and holiday destination offering country, coast and Barrier Reef Island experiences. The region's product strengths include access to the Southern Great Barrier Reef, turtle watching, beaches, National Parks, and sugar and rum production."

Main Appeals and Attributes

The unspoilt coastline - clear waters for swimming and beach activities
The availability of well located, affordable camping and cabin sites
The relaxed, uncrowded and children-friendly atmosphere
Affordable reef activities and island holidays
The opportunity to view turtles in their natural habitat
Relatively undeveloped

Target Market

Primary Market

Couples and family groups, 35 years and over, from South East QLD (including Brisbane) and Northern NSW, with an average household income of $35,000 per annum. Their key motivation is escaping the grind, they traditionally enjoy touring around by car and discovering things at their own pace. Rest & relaxation, social activities, sightseeing, gardens and parks are of interest.