Campaigns

Domestic Marketing Activity Plan 2007/08

Marketing Activity Overview

Tourism Queensland (TQ) in partnership with Capricorn Tourism, Gladstone Area Promotion & Development Ltd and Bundaberg Region Tourism invite you to participate in a number of Seasonal Drive Campaigns that have been planned between August 2007 and June 2008. These campaigns are designed to build awareness of the destination in our key target markets, through the use of drive-based itineraries that highlight the regions’ iconic attractions. Opportunities include participation in cooperative print, magazine and online placements where activities are supported with Brand advertising presence in television, print, outdoor and online mediums.


Activity Calendar - Central Queensland & Southern Great Barrier Reef

Below is an overview of the opportunities currently planned for the 2007/2008 year. Capricorn, Gladstone and Bundaberg Region tourism operators are invited to participate in the (shaded) cooperative advertising opportunities. Any additional opportunities will be communicated to industry as they become available.

Campaign/
Initiative
Timing
Media
Distribution
Type of
Activity
Participation Cost
Detailed
Proposal
Fishing
Campaign		 Aug - Sept 2007 Magazines
& Online
Queensland
focus + some National		 Co-operative
From $350 - $2,200 includes bonus online placements N/A
Fishing Campaign
Aug - Sept 2007
Newspaper,
Magazine, TV &
Online
Queensland
Brand
N/A

Drive
Campaign - (Southern Great Barrier Reef: Turtle Season focus)
Oct - Dec 2007
Newspaper & Online
Queensland
Co - operative
$700 includes bonus online placements
Coming Soon
Drive Campaign - (Southern Great Barrier Reef: Turtle Season focus)
Oct - Dec 2007
Newspaper,
Magazine, TV, Billboard & Online
Queensland
Brand
N/A

Drive Campaign - (Southern Great Barrier Reef: Coast and Islands focus)
Feb - Apr 2008
Newspaper & Online
Queensland
Co - operative
$700 includes bonus online placements
Coming Soon
Drive Campaign (Southern Great Barrier Reef: Coast and Island Focus)
Feb - April
2008
Newspaper, Magazine, Billboard, TV & Online
Queensland
Brand
N/A

Drive Campaign (Gorges, Hinterland & Gemfields focus)
May - June 2008
Newspaper & Online
Queensland focus + some National
Co-operative
$700 includes bonus online placements
Coming Soon
Drive Campaign (Gorges, Hinterland & Gemfield focus)
May - June 2008
Newspaper, TV, Magazine & Online

Brand
N/A

Online only
3 month presence
Online
Campaign website's 'Holiday Packages' page + Campaign sites' Downloadable 'Seasonal Touring Fact Sheet'
Co-operative
$200
Coming Soon

Please refer to the conditions included on the original proposal and also the full Advertiser Acceptance Policy.


Activity Calendar - Queensland

Cooperative advertising opportunities are also available under the Where Else but Queensland campaign. For further information view the Queensland Activity Calendar.


Booking Details

For further information regarding these opportunities please contact:

Glenn Stevens
Coroneo & Co (TQ’s official Advertising Sales Agency)
Ph: 07 3252 4860
Email


Campaign Details

For further information regarding these campaigns please contact:

Megan Ray
Tourism Queensland
Ph: 07 3535 5392
Email