Capricorn Edition

Follow the link below to down the full report:

Capricorn Edition DMP low res
*Please note this is a large file 2.9mb*

Alternatively, you can view by chapter:

• Capricorn Edition Cover page
• Capricorn Edition Foreword
• Capricorn Edition Executive Summary
• Capricorn Edition Contents Page
• Capricorn Edition Chapter 1 Vision for the Destination
  Includes Vision, Goals and Measures, and Target Markets
• Capricorn Edition Chapter 2 Key Strategic Issues
• Capricorn Edition Chapter 3 Strategies to Achieve the Vision
• Capricorn Edition Chapter 4 Global Operating Environment
  Includes Qld Tourism Indistry, Global Trends & Influences, Outlook for Tourism in Australia & Queensland
• Capricorn Edition Chapter 5 Strategic Overview
  Includes Destination Overview, Stakeholders and Partnerships, Marketing & Development, Compeitor Analysis, Destination Advantages and Opportunities
• Capricorn Edition Chapter 6 Destination Management
  Includes What is Destination Management?, What is a Destination Management Plan?, How is a Destination Management Plan Used?, Communication and Distribution of the Destination Management Plan.
• Capricorn Edition Chapter 7 Implementation, Monitoring, Evaluation
• Capricorn Edition Appendicies