Campaigns

Domestic Marketing Activity Plan 2011/12

The Bundaberg region is now marketed under the Queensland Brand umbrella.

Tourism Queensland is excited to present the Queensland Tourism industry with a complete schedule of co-operative advertising opportunities for the 2011/12 financial year.

The 2011/12 overview of activities available to operators is now available for download.

Download 2011/12 Queensland & Destinations Campaign Activity Calendar

Any additional activities will be added as they become available. Please note, the calendar is subject to change. Participation in campaigns is subject to the Advertiser's Acceptance Policy (below).

For more information on Queensland Whole of State opportunities, please click here.

Advertiser’s Acceptance Policy

1. All advertisers must be financial members of their local Regional Tourism Organisation (RTO).
2. All advertising material must be approved by TQ and/or Coroneo and Co and carry approved creative elements as specified in the Brand Style Guidelines.
3. The outlined advertising opportunities are available for the promotion of leisure tourism product within the domestic market only. TQ reserves the right to reject any advertisement that does not fairly represent the destination as a domestic leisure destination.
4. All advertising space must be booked by TQ's booking agent, Coroneo and Co, on behalf of the advertiser and with the approval of TQ.
5. No arrangements entered into by an agent of TQ will be binding upon TQ until accepted and approved by TQ.
6. TQ reserves the right to cancel advertisements if material is not received by the specified deadline.
7. All payments for advertisements shall be made payable to TQ and be due to its office within 30 days of invoice.
8. Accredited advertising agencies commission is payable at the discretion of TQ. Subject to payment in full within 30 days of invoicing.
9. TQ reserves the right to reject any advertising copy or material which is deemed inappropriate for any reason, whether or not such material has been previously accepted or published.
10. Advertisers and their agencies must accept full responsibility for the context of all advertisements and agree to indemnify the publishers against any claim or proceedings arising out of the publication of such advertisement.
11. TQ Stand Alone advertising rates are not available for advertising within the operator's home / local market.
12. To ensure that TQ cooperative funds are used effectively, TQ reserves the right to limit its financial contribution to any one advertiser.
13. TQ reserves the right to amend or cancel any conditions or opportunities outlined in this guide.
14. Cancellations will not be accepted after the cancellation date has past. Upon cancellation for any reason, after the cancellation date, the advertiser and/or the advertiser's agency agree to pay the full charges specified.
15. All information contained in this document is correct at the time of publication, and TQ takes no responsibility for any errors or omissions.
16. Bookings are made on a first in, first served basis.
17. All bookings must be received in writing.
18. All operators participating in campaign activity which has an online or website component on www.queenslandholidays.com.au or associated Tourism Queensland campaign websites, must have a current and active ATDW (Australian Tourism Data Warehouse) subscription. For more information on ATDW please contact www.tq.com.au/atdw.
19. As the Queensland Government, via Tourism Queensland, is investing heavily in cooperative marketing campaigns allowing a direct call to action to operators, it is a requirement of campaign participation that operators provide feedback on enquiries and bookings generated by activity. Forms will be provided and information will remain confidential. Inability to provide this feedback may lead to operators being excluded from partnering in future advertising campaigns.
20. All advertisements are accepted on the basis that their contents are true and correct and that they are in no way misleading or deceptive or otherwise contrary to the Trade Practices Act (Commonwealth).