Campaigns
Domestic Marketing Activity Plan 07/08
Marketing Activity Overview
Tourism Queensland (TQ) and Fraser Coast South Burnett Tourism invite you to participate in a number of campaigns between July 2007 and June 2008.
These campaigns are designed to build on the current awareness in the Brisbane and South East Queensland market for Whale Watching, and also promote the region in Sydney.
These campaigns will further position the Fraser Coast as the destination to have a nature experience.
Activity Calendar
Below are the opportunities planned for 2007/2008. Any additional opportunities will be communicated to operators as they become available.
Campaign/
|
Timing |
Media |
Distribution |
Type of
|
Participation
|
Detailed
|
|
Whale
Watching 07 |
July to Oct |
Television, Online, Print |
Brisbane and South
East Queensland |
Brand |
NA |
NA |
|
Whale
Watching 07 |
July to
Oct |
Brochure and Online |
Brisbane and
South East Queensland |
Co-operative |
SOLD
As levied through Fraser Coast Tourism |
|
|
Whale
Watching 07 |
1 July 07 |
Print -
Sunday Mail |
Queensland |
Co-operative |
SOLD
$600 + GST per panel |
|
|
Sydney |
First Half 2008 |
Print, Online, Outdoor |
Sydney and NSW |
Co-operative |
From $1,000 to
$50,000 |
Coming Soon |
|
New Zealand Supplement |
May 2008 |
New Zealand Newspapers |
New Zealand |
Brochure Inclusion |
From $1600 to $6000 AUD |
Please refer to the conditions included on the original proposal, and also the full Advertiser's Acceptance Policy.
Activity Calendar - Queensland
Cooperative advertising opportunities are also available under the Where else but Queensland campaign. For further information view the Queensland Activity Calendar.
Booking Details
For further information regarding these opportunities:
Rodica Titeica
Destination Advertising Manager
Coroneo & Co
Tel +61 7 3252 4860
Fax +61 7 3252 4862
Email
For further information regarding these campaigns:
Karla Englart
Marketing Coordinator - Fraser Coast
Tel +61 7 3535 5539
Fax +61 7 3535 5421
Email
