Campaigns
Marketing Activity Plan 2007/08
Marketing Activity Overview
Tourism Queensland (TQ) and Gold Coast Tourism Corporation invite you to participate in a number of cooperative press campaigns planned between July 2007 and June 2008.
These campaigns are designed to build on the current awareness of the destination in our key target markets, further positioning and promoting Gold Coast as a vibrant destination that is synonymous with glorious weather, health, vitality and life itself.
Activity Calendar
Below is an overview of the opportunities currently planned for 2007/2008. Gold Coast tourism operators are invited to participate in the cooperative advertising opportunities. Any additional opportunities will be communicated to industry as they become available.
|
Campaign/ Initiative |
Timing |
Media |
Distribution |
Type of Activity |
Participation Range |
Detailed Proposal |
|
Co-operative Print |
Jul to Nov 07 |
Newspapers and Magazines |
NSW, VIC and QLD |
Co-operative |
From $315 to $1,315 |
|
|
Fairfax Gold Coast Magazine |
27 Oct 07 |
Magazine supplement |
NSW, VIC and QLD |
Co-operative |
From $4,000 to $13,000 |
|
|
Lexmark Indy 300 Campaign |
Aug to Sep 07 |
Radio, Press and Online |
NSW and VIC |
Partnership |
Not Applicable |
Not Applicable |
|
Co-operative Print |
Jan to Jun 08 |
Newspapers and Magazines |
NSW, VIC and QLD |
Co-operative |
From $315 to $1,315 |
Please refer to the conditions included on the original proposal, and also the full Advertiser’s Acceptance Policy.
Activity Calendar - Queensland
Cooperative advertising opportunities are also available under the Where else but Queensland campaign. For further information view the Queensland Activity Calendar.
Booking Details
For further information regarding these advertising opportunities contact the sales representative at Tourism Queensland’s advertising sales agency, Coroneo & Co:
Rodica Titeica
Destination Advertising Manager
Coroneo & Co
Tel +61 7 3252 4860
Fax +61 7 3252 4862
Email
For further information regarding Gold Coast campaigns:
Julie Thompson
Marketing Coordinator
Tourism Queensland
Tel +61 7 3535 5393
Fax +61 7 3535 5421
Email
