Snapshot
Brand Overview
Target Market
Gold Coast 2007/08 Financial Year Overview
Brand Overview
Destination Positioning Statement
"Australia’s Gold Coast, the most vibrant experience you will ever have. Australia’s Gold Coast is a microcosm of the Australian lifestyle. Rich in colour and diversity, the region is synonymous with glorious weather, health, vitality and life itself. The environment is as diverse as the people creating an atmosphere of freedom, excitement and passion."
Main Appeals and Attributes
- Stunning beaches and waterways
- Theme Parks
- Shopping
- Fantastic year round climate
- Wide range of restaurants and dining options
- Casino
- Diverse Experiences
- Hinterland
- Exciting nightlife
Target Market
Primary Market
Couples and families living in Sydney, Melbourne and Brisbane with a household income of $80,000 or more per annum. Seek a holiday which offers something exciting for everyone and allows them to be entertained and come away feeling re-energised. An interest in rest & relaxation, social activities, shopping, restaurants, theme parks and a beach holiday are favored.
