Creative Toolbox

Tourism Queensland’s Stand Alone Advertising Programme offers Queensland tourism operators who wish to promote leisure tourism product to the domestic market the opportunity to book their advertising through Tourism Queensland at media rates negotiated by Tourism Queensland.

To participate, tourism operators are required to feature the relevant destination branding in their advertisement design. See below for the branding mandatories.

Stand alone advertising bookings and enquiries can be directed to Tourism Queensland’s advertising sales agency, Coroneo & Co. See How To Book.


Branding Mandatories

  • Mackay cooperative advertisements must contain a bottom banner, as per the Ad Examples, to qualify for the Tourism Queensland media rate (See Banners).
  • Stand alone advertisements must be approved by Coroneo & Co or Tourism Queensland (the use of the brand elements will be checked, not your content/offer).
  • The print advertisement must not be smaller than 10cm x 2 columns.