Mackay Region Destination Management Plan 2007 - 2010

The Mackay Region Destination Management Plan (DMP) is an articulation of the strategic direction for the destination identified through the destination management planning process. It has been developed through research and consultation and will be used as a basis to engage regional tourism stakeholders on tourism development and marketing issues. To ensure the DMP remains relevant, it will be reviewed and refreshed every three years.

The DMP will guide the planning processes and programs of Mackay Tourism Ltd (MTL), and Tourism Queensland (TQ). It is envisaged that the key ideas and strategies outlined in the plan will also inform the action plans of other stakeholders with an interest in the coordinated and sustainable development of tourism in the region.