Outback Workshop Information

Tourism Queensland and Outback Queensland Tourism Association recently facilitated some workshops in Queensland's Outback. Please find below a copy of the presentations. If you have any questions or would like further information, please contact Kim Goulter via email or on (07) 3535 5571

Outback Research Presentation
Matt Bron from Tourism Queensland presented the results of a recent research project that has provided our region with invaluable information regarding the planning and motivational habits of Queensland's Outback market. The research received responses from over 450 consumers who travelled throughout the Outback and provided a great insight into consumer needs, expectations and experiences. To view the full report, click here

Digital Ready Program - Be Bookable Online Presentation
Susan Maynard, one of TQ's digital coaches - specialising in online booking - presented a workshop aimed at allowing Outback operators to understand the importance of online booking and how it can be a better driver to promote and sell your business

TPD Media Publicity Presentation
Karen Hanna from TPD Media gave Outback operators a full run down on the world of publicity and discussed important aspects of publicity from hosting famils and writing media releases to getting the attention of media. There is also a  pitching to television document, which explains step-by-step how to pitch to television and provides a form for you to fill out and give back to Karen to pitch your product.

QTIC Tourism Accreditation Information Presentation
Vicki from QTIC delivered a presentation containing important information on the recently announced TQUAL Accreditation process

EC3 Global Outback Experiences Development Strategy Presentation
Mark Olsen from EC3 Global presented the results of the Outback Tourism Experiences Development Strategy. This project was facilitated by consultants EC3 Global in order to identify 'hero experiences' and to assist in clarifying the key messages for Outback operators to use in consumer focused marketing communications.

Outback TOP Presentation
David Morgans from Tourism Queensland presented the recently completed Outback Tourism Opportunity Plan (TOP) and explain the direction for sustainable development of tourism in Queensland's Outback, Gulf and Western Downs over the next 5 to 10 years. The TOP has identified new and upgraded tourism product that meets future visitor expectations and demands as well as identifying the need for new infrastructure investment. The draft TOP will be released to the industry for consultation shortly.