Partnership Advertising

What is Partnership Advertising?

How Can You Benefit?

Requirements to Access TQ Media Rate

Promote Your Destination

How to Book

Advertisers Acceptance Policy

What is Partnership Advertising?

Partnership advertising involves co-operation between operators and Tourism Queensland, where the advertising dollar is extended by access to media rates negotiated by Tourism Queensland. This is known as the TQ media rate. These rates vary depending on the project, target market and advertising medium and in general provide considerable savings.

How can you benefit?

• Greater recognition with the consumer by linking your product with the current campaign in the marketplace
• Substantial savings through specially negotiated TQ media rates
• Opportunities to participate in planned co-operative activities

Requirements to Access TQ Media Rate

• Operators must include Western Downs brand elements in their Advertisements and use an approved call to action. Full details are outlined on the following pages
• Operators must be a full-financial member of Southern Downs Tourist Association Inc Advertising space must be booked through Tourism Queensland's sales agency, Coroneo & Co
• Ads using the branding elements must be approved by Coroneo & Co or Tourism Queensland (use of the elements will be checked, not your content/offer)
• The TQ media rate is not available for operators advertising in their home/local market (ie. Western Downs) or in the International or Conference and Incentive market
• The TQ media rate is not available for operators advertising in wholesale brochures

For full terms and conditions, please refer to the Advertiser's Acceptance Policy.

Design and Call-to-action Specifics:

Print

When booking press and magazine advertisements at the TQ media rate, it is a requirement that the Western Downs banner is incorporated into the advertisement creative in accordance with the size guidelines (refer to Creative Toolbox). Please note that the TQ media rate is not available for print advertisements smaller than 10cm x 2 columns.

Television Advertising

Tourism Queensland can offer a TQ rate for television advertising and also produce the commercial using the 'donut' format. This is where vision from the Western Downs brand commercial appears at the beginning and end of the commercial while footage of the featured product is inserted into the middle.

Radio Advertising

Partners may also be able to access the TQ media rate for their radio advertising if they include the following in their commercial:

• The words ‘Broaden your horizons’ to be incorporated in the voice over.

Website Advertising

Southern Downs Tourist Association Inc members are encouraged to consistently use the creative elements in all forms of their promotional activities, including web site advertising. Web Advertising will be considered for the TQ media rate when it forms part of a larger promotion or advertising campaign involving mainstream media.

Promote Your Destination

Make the most of the on-going marketing campaign undertaken by Tourism Queensland and Southern Downs Tourist Association Inc by incorporating the Western Downs branding in your marketing activities. A simple way is to feature the logo and design elements on such items as:

• stationery - letterhead, business cards and envelopes
• brochures
• retail flyers
• signage
• merchandise
• posters

How to book

For bookings and further advertising information contact Tourism Queensland's sales representative:

Stephanie Maguire 
Destination Advertising Manager
Tel +61 7 3252 4860
Fax +61 7 3252 4862
Email

Advertisers Acceptance Policy

1. All advertisers must be financial members of Brisbane Marketing and offer product to the domestic leisure market.
2. All advertising material must be approved by TQ and carry approved destination creative elements as specified in this Style Guide or at tq.com.au/destinations/westerndowns/marketing/creativetoolbox.
3. All advertising space must be booked by TQ's booking agent, Coroneo & Co, on behalf of the advertiser and with the approval of TQ.
4. No arrangements entered into by an agent of TQ will be binding upon TQ until accepted and approved by TQ.
5. TQ reserves the right to cancel advertisements if advertising bookings or material are not received by the specified deadline.
6. All payments for advertisements shall be made payable to TQ and be due to its office within 30 days of invoice.
7. Accredited advertising agencies commission payable at the discretion of TQ. Subject to payment in full within 30 days of invoicing.
8. TQ reserves the right to reject any advertising copy or material which is deemed inappropriate for any reason, whether or not such material has been previously accepted or published.
9. Advertisers and their agencies must accept full responsibility for the context of all advertisements and agree to indemnify the publishers against any claim or proceedings arising out of the publication of such advertisement.
10. The advertising opportunities outlined in this document relate to the domestic leisure market only. TQ reserves the right to reject any advertisement that does not fairly represent the destination as a domestic leisure destination.
11. TQ advertising rates are not available for advertising within the operator's home / local market.
12. To ensure that TQ cooperative funds are used effectively, TQ reserves the right to limit its financial contribution to any one advertiser.
13. TQ reserves the right to amend or cancel any conditions or opportunities outlined in this guide.
14. Cancellations will not be accepted after the cancellation date has past. Upon cancellation for any reason, after the cancellation date, the advertiser and/or the advertiser's agency agree to pay the full charges specified.
15. All information contained in this document is correct at the time of publication, and TQ takes no responsibility for any errors or omissions.
16. Bookings are made on a first in, first served basis.
17. All bookings must be received in writing.