Campaigns

Domestic Marketing Activity Plan 2009/10

Tourism Queensland is excited to present the Queensland Tourism industry with a complete schedule of co-operative advertising opportunities for the 2009/10 financial year. The below calendar's provide a snapshot of the opportunities available from August 2009 to June 2010.

In 2009/10 Tourism Queensland is embarking on a new direction in promoting Queensland and its destinations. There will be increased activity showcasing the range of experiences available throughout the state under the Queensland brand. These campaigns aim to show the depth and variety of experiences on offer in Queensland based on four key themes, and it also generate qualified leads to operators participating in the campaign. The four key themes are Natural Encounters, Queensland Lifestyle, Islands & Beaches, and Adventure.

For further information, please download a copy of the Queensland Cooperative Activity Overview 2009/10.

Activity Calendar

Below is an overview of the upcoming activities currently planned for 2009/10. Queensland Tourism operators are invited to participate in the cooperative advertising opportunities. Any additional activities will be added as they become available. Please note, the calendar is subject to change.

For further information on Queensland marketing opportunities, contact:

Megan Brown 
Marketing Coordinator
Tel 07 3535 5280
Email

* Best Holiday Campaign Solus Header Image Options - When booking a Solus Advertisement, operators are able to place their own artwork within the available space. A Best Holiday header and baseplate will appear on the advertisement. Download a copy of the Best Holiday Campaign Solus Header Image Options document for more information on these images.

Click on the link below to view an example of the WIN News package 30 second television commercial with 5-8 seconds of generic Queensland Best Holiday, followed by 22-25 seconds of operator footage.

WIN News package 30 second television commercial

Click on the link below to view an example of the Brisbane, Regional Queensland, Sydney & Melbourne 30 second Queensland Best Holiday television commercial with 5-8 second deal mention.

Queensland Best Holiday television commercial

Other Opportunities Available