Campaigns

Domestic Marketing Activity Plan 2007/08


Marketing Activity Overview

Throughout the year, Tourism Queensland conducts advertising in the interstate markets as part of the Where else but Queensland campaign. This includes brand initiatives such as television and digital advertising as well as cooperative advertising activity which provides an opportunity for industry to participate in the Where else but Queensland campaign.


Activity Calendar

Below is an overview the activities currently planned for 2007/2008. Queensland tourism operators are invited to participate in the (shaded) cooperative advertising opportunities. Any additional activities will be added as they become available. Note the calendar is subject to change.


Campaign/
Initiative
Timing
Media
Distribution
Type of Activity
Participation Cost
Detailed Proposal
Digital Campaign
Ongoing
Digital
National
Brand
NA
Television Campaign
July - Sept; Feb - June
Television
Sydney, Melbourne
Brand
NA
NA
Retail Campaign
July / Aug
Television & Digital
Sydney, Melbourne
Brand / retail
NA
NA
Print Advertorial
28 Aug 2007
Fairfax Explore V Magazine (TA Publication)
Sydney, Melbourne
Cooperative
$2,250
WOW! Queensland Campaign
May - Sept 2008
Print & Digital
Sydney, Melbourne
Content + Co-operative
See Prop
Print Advertorial
23 Mar 2008
Fairfax Explore VI Magazine (TA Publication)
Sydney, Melbourne
Cooperative
$2,250
Print Advertorial
June 2008
Fairfax Luxury Magazine (TA Publication)
National
Cooperative
TBC



Please refer to the conditions included on the Detailed Proposal and also the Advertiser's Acceptance Policy.


Booking Details

For further information regarding these advertising opportunities:
Tony Broadhurst
Sales Director
Coroneo & Co
Tel +61 7 3252 4860
Fax +61 7 3252 4862
Email

For further information regarding the Where else but Queensland campaign:
Angela McNeill
Marketing Coordinator
Tourism Queensland
Tel +61 7 3535 5354
Fax +61 7 3535 5496
Email