Stand Alone Advertising Program

Tourism Queensland’s Stand Alone Advertising Program offers Queensland tourism operators, who wish to promote leisure tourism product to the domestic market, the opportunity to book their advertising through Tourism Queensland at special media rates negotiated by the Queensland Government.

Known as "TQ media rates", these rates vary depending on the type of media, timing and activity and provide savings generally between 10% - 50% off the casual rate card. Operators can book advertising in their choice of media, such as newspapers, magazines, digital, outdoor and television.

How you benefit:

• Achieve greater consumer recognition of your product by linking your advertising with the Queensland brand campaign activity.
• Save by booking your advertising with Coroneo and Co, Tourism Queensland's official advertising sales agency, at the specially negotiated Tourism Queensland media rates.

Media Planning:

If you are considering an advertising campaign for your product and would like assistance with planning an effective media schedule in line with your objectives and budget, this service is available through Tourism Queensland's Stand Alone Advertising Program and Coroneo and Co at no cost to your business.

Stand Alone Advertising Options

There are many Stand Alone options available under the Queensland brand including press, television, outdoor and digital.
To view the Queensland branding and example advertisements, see the Brand Style Guidelines.
For full terms and conditions, please refer to the Advertiser's Acceptance Policy below.

Advertiser’s Acceptance Policy

1. All advertisers must be financial members of their local Regional Tourism Organisation (RTO).
2. All advertising material must be approved by TQ and/or Coroneo and Co and carry approved creative elements as specified in the Brand Style Guidelines.
3. The outlined advertising opportunities are available for the promotion of leisure tourism product within the domestic market only. TQ reserves the right to reject any advertisement that does not fairly represent the destination as a domestic leisure destination.
4. All advertising space must be booked by TQ's booking agent, Coroneo and Co, on behalf of the advertiser and with the approval of TQ.
5. No arrangements entered into by an agent of TQ will be binding upon TQ until accepted and approved by TQ.
6. TQ reserves the right to cancel advertisements if material is not received by the specified deadline.
7. All payments for advertisements shall be made payable to TQ and be due to its office within 30 days of invoice.
8. Accredited advertising agencies commission is payable at the discretion of TQ. Subject to payment in full within 30 days of invoicing.
9. TQ reserves the right to reject any advertising copy or material which is deemed inappropriate for any reason, whether or not such material has been previously accepted or published.
10. Advertisers and their agencies must accept full responsibility for the context of all advertisements and agree to indemnify the publishers against any claim or proceedings arising out of the publication of such advertisement.
11. TQ Stand Alone advertising rates are not available for advertising within the operator's home / local market.
12. To ensure that TQ cooperative funds are used effectively, TQ reserves the right to limit its financial contribution to any one advertiser.
13. TQ reserves the right to amend or cancel any conditions or opportunities outlined in this guide.
14. Cancellations will not be accepted after the cancellation date has past. Upon cancellation for any reason, after the cancellation date, the advertiser and/or the advertiser's agency agree to pay the full charges specified.
15. All information contained in this document is correct at the time of publication, and TQ takes no responsibility for any errors or omissions.
16. Bookings are made on a first in, first served basis.
17. All bookings must be received in writing.
18. All operators participating in campaign activity which has an online or website component on www.queenslandholidays.com.au or associated Tourism Queensland campaign websites, must have a current and active ATDW (Australian Tourism Data Warehouse) subscription. For more information on ATDW please contact www.tq.com.au/atdw.
19. As the Queensland Government, via Tourism Queensland, is investing heavily in cooperative marketing campaigns allowing a direct call to action to operators, it is a requirement of campaign participation that operators provide feedback on enquiries and bookings generated by activity. Forms will be provided and information will remain confidential. Inability to provide this feedback may lead to operators being excluded from partnering in future advertising campaigns.
20. All advertisements are accepted on the basis that their contents are true and correct and that they are in no way misleading or deceptive or otherwise contrary to the Trade Practices Act (Commonwealth).