Vitamin Me

19 October 2011

Tourism campaign unearths new natural resource

 A new natural resource which is environmentally friendly, 100% renewable and contributes to health and wellbeing is the cornerstone of a new tourism campaign to demonstrate why Queensland is where Australia shines. Launched on 19 October 2011, Tourism Queensland’s latest campaign - Vitamin Me – based on a naturally-occurring essence touted as an antidote for negativity, stress and feelings of disconnection with loved ones. Test your level now on www.queensland.com.

For industry opportunities to participate in this campaign click here.

Find the latest media release on the campaign in our news room. Vitamin Me media release  

Vitamin Me 60 sec ad Flash

Vitamin Me 60 sec ad QuickTime

AV from the launch on Wednesday 19 October wil be available soon.  Email us for images and AV.

For Queensland images go to the Tourism Queensland Image Gallery.

Find out everything you need to know about Vitamin Me -  Vitamin Me fact sheet

Outdoor AdShell creative

Vitamin Me print creative

Note: This information and creative material is not to be replicated or used in any way without approval from the Tourism Queensland brand team. Specific images are available to travel and tourism industry professionals and media for use in the positive promotion of Queensland.

Check out the buzz on our social media sites ...

See what other people are saying, post a photo, retweet and keep up-to-date with the latest brand news on our social media sites.

What do you think of Vitamin Me? Leave your feedback and see what other people have to say about our new brand. Our brand blog is a place where you can give us your thoughts and engage with industry in an online conversation.

	Follow the Tourism Queensland corporate Twitter account for tourism news, events, publications and trade insights.		Follow the Queensland Holidays Twitter account for news, events, competitions and exclusive holiday deals.
	Check out the official Facebook page for Queensland, Australia – established by Tourism Queensland and contributed to by you!		Take a quick trip to Queensland without leaving home.