South East QLD Country

Developments

2008 South East Queensland Country Conference

The fourth annual South East Queensland Country Conference was held at the Queensland College of Wine Tourism, Stanthorpe, on Thursday 6 November 2008. As a special addition to this year's program, a pre-conference dinner was held to give the South East Queensland Country tourism industry the opportunity to network with the speakers and sponsors of the event.

For further information on the Conference, please download a copy of the Conference Program .

At the 2008 South East Queensland Country Conference, eight speakers passed on the tricks of the trade and real life experiences on the key topic areas of new product development and bundling, events, and increasing visitor spend. The presentations for each speaker are available by clicking on the presenters name below:

  • Will Cox , Parks Victoria - Great Ocean Walk: From concept to beyond
  • Bill Hauritz, Woodford Folk Festival - Growing Events while Maintaining Authenticity*
  • John Aitken.pdf , Brisbane Marketing - Promoting and Bundling Regional Events
  • Sue Middleton , Western Australia Grass Roots Development - Growing the Pie: Increasing visitor spend
  • Pip Close , Pip Close Marketing - Making the Most of Events in Your Business
  • John Mitchell , Montalto Vineyard and Olive Grove - Product Bundling in Your Business
  • Racheal Klitscher , South Australian Tourism Commission - Building Partnerships to Deliver Food and Wine Experiences
  • Jane Morgan , Cosmos Centre and Observatory - You Don’t Have to Spend Big Dollars to Get Good Marketing

*PowerPoint was not used by Bill Hauritz

Tourism Queensland would like to sincerely thank the sponsors of the 2008 South East Queensland Country Conference:

  • Channel 7's The Great South East
  • The Department of Tourism, Regional Development and Industry
  • Offset Alpine Printing
  • RACQ
  • Bed & Breakfast and Farmstay Qld Inc.
  • AIB Insurance Brokers
  • University of Southern Queensland
  • Vink Publishing
  • Coroneo and Co.
  • Queensland College of Wine Tourism

The South East Queensland Country Conference is a joint initiative between Tourism Queensland and the five regional tourism organisations of South East Queensland Country (Brisbane Marketing, Fraser Coast South Burnett Tourism, Southern Downs and Granite Belt Regional Tourism, Toowoomba and Golden West Tourism and Tourism Sunshine Coast).

South East Queensland Country RTIIP

Tourism Queensland, in partnership with Toowoomba and Golden West Tourism, Southern Downs and Granite Belt Regional Tourism and Fraser Coast South Burnett Tourism, are pleased to announce that a Regional Tourism Investment and Infrastructure Plan (RTIIP) is being developed for the South East Queensland Country destination.

The purpose of the RTIIP is to highlight the specific infrastructure and investment needs for the tourism industry in South East Queensland Country by:

  • Identifying infrastructure upgrades to support tourism growth
  • Identifying the need for new investment in tourism product development
  • Providing relevant research based information on tourism supply and demand
  • Providing a mechanism for engagement with infrastructure providers and potential investors about the needs of the industry
  • Providing agreed focus for infrastructure providers, private investors and the tourism industry

EC3 Global has been commissioned by Tourism Queensland to manage the development of this plan. EC3 Global (previously known as Sustainable Tourism Services) have worked extensively throughout the South East Queensland Country region and have specialist knowledge in forward planning, product development and infrastructure challenges facing the future development of the region.


In order to ensure that a successful and relevant plan is prepared, there is a need for a wide range of regional and external stakeholders to be engaged in the development of this plan. If you would like to be included in the Reference Network for this initiative, please contact Kathryn Allen, Tel +61 7 3535 5470. As part of this network you will be invited to provide input into the identification of key issues associated with the growth and development of the tourism industry in South East Queensland Country.