Campaigns
Domestic Marketing Activity Plan 07/08
Marketing Activity Overview
Tourism Queensland (TQ) and the five regional tourism organisations of South East Queensland Country (Brisbane Marketing, Fraser Coast South Burnett Tourism, Southern Downs and Granite Belt Regional Tourism, Toowoomba and Golden West Tourism and Tourism Sunshine Coast invite operators to participate in a number of campaigns planned between July 2007 and June 2008.
These campaigns are designed to build awareness of the destination in our key target markets and to educate consumers on the regions tourism offerings.
These opportunities include participation in co-operative press and online campaigns.
Activity Calendar - South East Queensland Country
Below is an overview of the opportunities currently planned for 2007/2008. South East Queensland Country Tourism operators are invited to participate in the (shaded) cooperative advertising opportunities. Any additional opportunities will be communicated to industry as they become available.
Campaign/ Initiative |
Timing |
Media |
Distribution |
Type of Activity |
Participation Range |
Detailed Proposal |
|
2007/ 2008 Summer Campaign |
Nov 07 to Feb 08 |
Press inserted magazines, Newspapers, Online, Country Club E-newsletter and Country Club magazine |
Brisbane and Regional Queensland |
Co-operative |
$250 to $1,000 |
|
|
2008 Autumn Campaign |
March 08 to May 08 |
Press inserted magazines, Newspapers, Online, Country Club magazine, Television (Brand only) and SEQC stall at Jan Powers Farmers Market (Brand only) |
Brisbane and Regional Queensland |
Co-operative and Brand |
$250 to $1,000 |
Coming soon |
|
2008 Winter Campaign |
May 08 to June 08 |
Newspaper, Magazine, Country Club E-newsletter and Country Club magazine, Insert into Delicious magazine and Brisbane Dining Out Guide (Brand only) |
Brisbane and Regional Queensland |
Co-operative |
$250 to $1,000 |
Coming soon |
|
Short Break Campaign |
Feb 08 to May 08 |
Outdoor, Newspapers, Online |
Brisbane and Regional Queensland |
Brand |
Not applicable |
Not applicable |
|
Co-operative Print, Sunday Mail Autumn Series |
27 April 08 |
Inserted press |
Brisbane and Regional Queensland |
Co-operative |
$500 to $1,000 |
Coming soon |
Please refer to the conditions included on the detailed proposal, and also the full Advertiser Acceptance Policy.
Activity Calendar - Queensland
Cooperative advertising opportunities are also available under the Where else but Queensland campaign. For further information view the Queensland Activity Calendar.
How to Book
For further information regarding these opportunities and to book contact Tourism Queensland’s sales representative:
For further information regarding these opportunities and to book contact Tourism Queensland’s sales representative:
Mark Smith
Destination Advertising Manager (Brisbane and South East Queensland)
Coroneo & Co (TQ's official Advertising Sales Agency)
Tel 07 3252 4860
Fax 07 3252 4862
Email
For further information regarding these campaigns contact:
Clare Spark
Marketing Coordinator
Tel 07 3535 5280
Email
