Domestic Marketing Activities

• Destination Brand Promotion - 12 month planned brand advertising and promotional activity (including television, cinema, online and print) to target markets.
  
• The South East Queensland Country Touring Guide (10th Edition) - production of an annual publication and supporting marketing and distribution strategy in partnership with RTOs and industry.
  
• Seasonal Cooperative Campaigns - opportunities for industry to participate in four seasonal cooperative campaigns under the SEQC banner.
  
• Stand Alone Cooperative Advertising - opportunity for operators to save by booking their advertising through TQ at a discounted rate.
  
• South East Queensland Country Club Magazine - seasonal publication direct mailed to subscribers four times a year.
• South East Queensland Country e-Newsletter - seasonal eNewsletter sent to subscribers four times a year.
• Updating and maintenance of the South East Queensland Country website www.southeastqueenslandcountry.com.au, as well as creation of additional campaign websites.
  
• Destination media and publicity familiarisations
  
• Advertising tracking and marketing research
  

Below is an outline of the marketing activity for South East Queensland Country for Autumn 2008. Cooperative opportunities have been developed to leverage off this placement and create a consistent look and feel in the marketplace.

Overview of Autumn 2008 SEQC Marketing Activity

Cooperative Advertising

• A cost effective way of advertising your product in key publications.
  
• Greater recognition of your product through association with SEQC destination campaign activities.
  

For further information on cooperative advertising opportunities, please contact TQ’s official advertising sales representative, Mark Smith at Coroneo & Co on 07 3252 4860 or email.