SEQC DMP Document

Follow the links below to download the full report:

SEQC Destination Management Plan 2007-2010

*Please note this is a large file 3.1mb*

Alternatively you can view by chapter:

• SEQC DMP Cover Page
• SEQC DMP Foreword
• SEQC DMP Executive Summary
• SEQC DMP Contents Page
• SEQC DMP Chapter 1 Vision for the Destination
  Includes Vision, Goals and Measures, and Target Markets
• SEQC DMP Chapter 2 Key Strategic Priorities
• SEQC DMP Chapter 3 Strategies to Achieve the Vision
• SEQC DMP Chapter 4 Global Operating Environment
  Includes Qld Tourism Industry, Global Trends & Influences, Outlook for Tourism in Australia and Queensland
• SEQC DMP Chapter 5 Strategic Overview
  Includes Destination Overview, Stakeholders and Partnerships, Marketing & Development, Competitor Analysis, Destination Advantages and Opportunities
• SEQC DMP Chapter 6 Destination Management
  Includes What is Destination Management? What is a Destination Managment Plan? How is a Destination Management Plan Used? Communication and Distribution of the Destination Management Plan
• SEQC DMP Chapter 7 Implementation, Monitoring & Evaluation
• SEQC DMP Appendices