Townsville

Campaigns

Domestic Marketing Activity Plan 07/08


Marketing Activity Overview

Tourism Queensland (TQ) and Townsville Enterprise Limited (TEL) invite you to participate in a number of campaigns planned between July 2007 and June 2008.

The Townsville North Queensland 2007/2008 marketing plan offers a range of co-operative advertising opportunities designed to enhance brand positioning and raise awareness, preference and intention to travel to the region amongst key target markets. The advertising co-operative opportunities will be supported by additional destination brand activity undertaken by TQ and TEL including PR, television, outdoor billboards, newspapers, magazines and on-line search engine marketing.

Activity Calendar - Townsville North Queensland

Below is an overview of the opportunities currently planned for 2007/2008. Townsville North Queensland operators are invited to participate in the cooperative advertising opportunities (shaded). Any additional opportunities will be communicated to industry as they become available.

Campaign/
Initiative
Timing
Media
Distribution
Type of
Activity
Participation
Range
Detailed
Proposal
Co-operative
Print
Aug 2007 &
Mar 2008
Brisbane
Sunday
Mail -
Escape
Travel
Liftout
Brisbane
Co-operative
$850 + gst











Brand
Print
Aug, Sept, Oct 2007 & Mar, Apr, May 2008
Brisbane
Sunday
Mail -
6 * 1 'Where to Go Where to Stay'
Brisbane
Brand
Not
Applicable
Brand Print
Aug 2007 & Mar, Apr, 2008
Brisbane
Courier Mail - 10 * 7
Brisbane
Brand
Not
Applicable
Brand Print
Sept 2007 & Mar 2008
Brisbane
Sunday Mail
- 10 * 7
Brisbane
Brand
Not
Applicable
Co-operative Outdoor
Mar 2008
Brisbane
Central Rail
Station
Pillar
Drops
Brisbane
Co-operative
$2,000 + gst
Brand Outdoor
Aug 2007 & Mar, Apr, May 2008
Outdoor
Billboards
Brisbane
Brand
Not Applicable
Co-operative Television
Aug, Oct 2007 & Feb
Mar 2008
Television
Regional QLD - Rockhampton,
Mackay,
Cairns
Co-operative
From $5,000 to $10,000 + gst
Brand Television
Aug, Oct 2007 & Feb,
Mar 2008
Television
Regional QLD -Rockhampton,
Mackay,
Cairns
Brand
Not Applicable
Co-operative
Press
Sept to Dec 2007 & Feb to May 2008
Motoring Assoc Drive Publications
E.g. Road
Ahead
QLD, NSW, VIC
Co-operative
$700 + gst
Co-operative
Oct 2007 & Mar 2008
Style Magazine
Regional QLD - Cairns,
Townsville, Mackay, Central, Wide Bay, Sunshine Coast, Toowoomba, Lismore, Coffs Coast, Brisbane - North/ South/ West Bayside
Co-operative
$750 + gst
Co-operative Press
Oct 2007 & Feb 2008
Jetstar & Virgin Blue Voyeur
Magazine
Jetstar - all domestic and international flights
Virgin Blue Voyeur - Virgin Blue Pacific Blue & Polynesian Blue flights
Co - operative
$2,200 + gst

Please refer to the conditions included on the original proposal, and also the full Advertiser Acceptance Policy.

Activity Calendar - Queensland


Cooperative advertising opportunities are also available under the Where else but Queensland campaign. For further information view the Queensland Activity Calendar.

Booking Details


For further information regarding these opportunities please contact:
Rodica Titeica
Destination Advertising Manager
Coroneo and Co
Tel +61 7 3232 4860
Fax +61 7 3252 4862
Email
Website

For further information regarding these campaigns please contact:
Megan Ray
Marketing Coordinator: Townsville, North Queensland
Tourism Queensland
Phone +6173535 5392
Email