Campaigns

Domestic Marketing Activity Plan 07/08

Marketing Activity Overview

Tourism Queensland (TQ) in partnership with Tourism Tropical North Queensland (TTNQ) have developed a cooperative advertising program designed to provide TTNQ members with a variety of cost effective opportunities to promote individual product and increase awareness of Tropical North Queensland across key target markets.

Campaign Overview

The cooperative advertising program forms part of the overall marketing strategy for Tropical North Queensland and builds on the success of the Tropical North Queensland ‘Change Your Latitude’ brand campaign launched in March 2007. The 2007/2008 brand campaign will be in market from March 2008. Participation in these advertising initiatives provides our industry partners with:

  • Greater recognition through association of your product with destination marketing campaign activity
  • The opportunity to leverage and increase the overall effectiveness of your individual marketing efforts
  • Substantial savings through specially negotiated Tourism Queensland media rates
  • Cost effective access to key target markets

Overview of Opportunities

The 2007/2008 cooperative program has two key objectives which will allow you to select the advertising options which best suit the needs of your business:

Retail/Tactical (Short Term Objectives):
  • Lower cost entry point
  • Meet immediate objectives
  • Publications include major metro weekend press in Brisbane, Sydney and Melbourne and on-line display packages.

Branding and Awareness (Longer Term Objectives):
  • Target consumers making longer term holiday decisions
  • Create awareness and brand positioning for your product within a high quality environment

Below is the proposal for the TNQ 2007/2008 Sunlover Holidays/ Tourism Queensland/ Tourism Tropical North Queensland, Tropical North Queensland retail campaign.

TNQ Proposal 2008

Please download for a more detailed description of the opportunities available to industry.


Activity Calendar - Queensland

Cooperative advertising opportunities are also available under the Where else but Queensland campaign. For further information view the Queensland Activity Calendar.

Booking Details

For further information regarding these opportunities please contact:

Tony Broadhurst
Destination Advertising Manager
Coroneo and Co
Tel +61 7 3232 4860
Fax +61 7 3252 4862
Email
Website

For further information regarding these campaigns please contact:

Sarah Jenyns
Marketing Coordinator: Tropical North Queensland
Tourism Queensland
Phone +6173535 5373
Email