Target Markets

Social Fun-seeker (Interstate)

The essence of their holiday is having a fun time. While they do a lot of different activities, it's sharing the experience with friends and other holidaymakers that makes the difference.

Connectors (Intrastate)

They see holidays as a chance to connect with the people they care most about. They will often compromise their own preferences in terms of activities to ensure everyone has a good time. It's about what is real and what's important.

For more information about Tourism Queensland segmentation, please see here.