Tropical North Queensland, Adventurous by nature

After 18 months of extensive research and industry consultation, Tourism Queensland and Tourism Tropical North Queensland have launched the new brand. Tropical North Queensland, Adventurous by nature, introduces a new vision for  Tropical North Queensland as a tourism destination and focuses on the things that North Queensland is known and loved for. It captures the essence of Tropical North Queensland and repositions Tropical North Queensland as Australia’s nature-based adventure destination offering the best Australia has to offer in the realm of tropical experiences and nature based adventures. 

Tropical North Queensland invites people in and allows them to explore their adventurous side through nature. True to its personality and engaging, energetic, cheeky, warm and welcoming essence, Tropical North Queensland is perceived by our visitors as 'friendly' and 'free-spirited' in character.

Find the latest media releases on the new brand in our news room.

Find out everything you need to know about Tropical North Queensland, Adventurous by nature - Style Guidelines

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See what other people are saying, post a photo, retweet and keep up-to-date with the latest brand news on our social media sites.

What do you think of Tropical North Queensland, Adventurous by nature? Leave your feedback and see what other people have to say about our new brand. Our brand blog is a place where you can give us your thoughts and engage with industry in an online conversation.

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 Got questions about the new Tropical North Queensland brand?  Click here to read more.

Want to know more about the Queensland brand? - Queensland, Where Australia Shines? Go to www.tq.com.au/brand.