Research

Current Reports

Mackay Regional Snapshot 
This snapshot includes the number of Australian and international visitors to Mackay and highline trip details (why they came, where they came from, what they spent) and also includes changes over time, drivers of these changes and insights into trends. This is supplemented by interpretation and comparisons to other national tourism trends.
Mackay Regional Snapshot Year ended June 2011

Mackay residents have their say on tourism
When tourism development is in line with the aspirations of the local community it provides for a more authentic tourist experience and also attracts stronger community support.  A survey was conducted with Mackay residents to determine their perceptions of tourism's positive and negative impacts.
Fact sheet - Mackay Social Indicators 2010

For more information on how tourism can provide social benefits for the community, click here.

Operator uptake of environmental adaption initiatives
In 2010 benchmark research was conducted with Mackay tourism operators to help measure and manage the impact of tourism on the environment.  Includes details of Mackay tourism operator uptake of energy, water and waste management initiatives.
Mackay Tourism Operators Environmental Benchmark 2010  

For more information on operator uptake of environmental adaption initiatives, click on Tourism Operators Environmental Benchmark 2010 .

Understanding the Connector market
Connectors have been identified as Tourism Queensland's key intrastate target market. In 2009, research was conducted to provide a greater understanding of Connectors knowledge and perceptions of Queensland regional destinations as well as to see how the experiences available in these regions fit with Connectors' ideal domestic holiday experience.
Factsheet - Understanding how Mackay fits with Connectors' ideal domestic holiday

Click here for more information on Connectors.

Previous Reports

Please note that previously released publications will not always be directly comparable to the current report available. Over time, data providers may make slight changes to the historical data used in TQ's research publications.

Mackay Regional Snapshot Year ended March 2011

Mackay Regional Snapshot Year ended December 2010

Mackay Regional Snapshot Year ended June 2010