Whitsundays, 74 Island wonders

After 18 months of extensive research and industry consultation, Tourism Queensland and Tourism Whitsundays have launched the new brand. The Whitsundays, 74 Island Wonders is the result of a shift in Queensland’s marketing approach to focus on the tourism experience and the consumer’s emotional response rather than just focusing on The Whitsundays’ attributes. The Whitsundays, 74 Island Wonders differentiates The Whitsundays from other Queensland destinations and captures the unique appeal of the Whitsundays by articulating the emotional reaction of a Whitsundays experience.  The Whitsundays, 74 Island Wonders positions The Whitsundays as one of the world’s great tropical island holidays, a destination of remarkable natural beauty to fill you with a sense of wonder and delight.

Find the latest media releases on the new brand in our news room.

Find out everything you need to know about The Whitsundays, 74 Island Wonders - The Whitsundays Brand Document.pdf

Check out the buzz on our social media sites ...

See what other people are saying, post a photo, retweet and keep up-to-date with the latest brand news on our social media sites.

What do you think of The Whitsundays, 74 Island Wonders? Leave your feedback and see what other people have to say about our new brand. Our brand blog is a place where you can give us your thoughts and engage with industry in an online conversation.

	Follow the Tourism Queensland corporate Twitter account for tourism news, events, publications and trade insights.		Follow the Queensland Holidays Twitter account for news, events, competitions and exclusive holiday deals.
	Check out the official Facebook page for Queensland, Australia – established by Tourism Queensland and contributed to by you!		Take a quick trip to Queensland without leaving home.

 Got questions about the new Whitsundays brand?  Click here to read more.

Want to know more about the Queensland brand? - Queensland, Where Australia Shines? Go to www.tq.com.au/brand.