MARKETING
ATDW distributors contacting ATDW members
ATDW Website Performance Reports
Duration to appear on the websites
How to find my listing on www.queenslandholidays.com.au
Incorrect product information displaying on another website
Tourism Exchange Australia (TXA)
Tourism products able to list in the Australian Tourism Data Warehouse
Wrong map location on Queensland Holidays
ATDW distributors contacting ATDW members
Occasionally ATDW distributors contact operators with offers of premium advertising space on their websites, reservation services or other online marketing opportunities. ATDW distributors must follow the ATDW Distributor Communications Guidelines. These guidelines aim to protect the interests of tourism operators, especially from other irrelevant or poor quality unsolicited offers.
Operators are listed free of charge on a distributor’s website or digital channel as a condition of the ATDW License Agreement.
If you do not wish to receive further offers or updates from a distributor, you can ‘unsubscribe’ from its email service. Any offers you receive to upgrade or change your listing should be considered on its merits, just like any offer to advertise in the media.
ATDW Website Performance Reports
You can measure the return of investment of your ATDW subscription and see how your listing is performing through your business' monthly Website Performance Reports which are accessed through myATDW.
The report highlights your business':
• Page views for your products ATDW listing
• Top 5 ATDW distributor websites
• Top 20 keywords used on Tourism Queensland’s consumer website www.queenslandholidays.com.au that lead consumers to your ATDW listing.
Cost
The ATDW subscription year runs from 1 April until 31 March each year. The annual subscription fee for 2012/2013 is $200. A $50 discount applies if you're a member of an RTO, Queensland Tourism Industry Council (QTIC) or QTIC Association Council, local tourism organisation (LTO) that is affiliated with an RTO, or Ecotourism Australia.
To view the full list of associated organisations
click here
.
There is always no cost to list an event.
Duration to appear on the website
New listings and changes to existing listings will take approximately 1-5 business days to be published on distributor sites including www.queenslandholidays.com.au.
How to find my listing on www.queenslandholidays.com.au when it is published?
All listings can be found using the Quick Search at the top right corner of every page, by searching the business name or keywords.
Images
To register a product in the Australian Tourism Data Warehouse (ATDW), it is mandatory to supply at least one image without text or logos on the image.
Please note that www.queenslandholidays.com.au displays the first four images supplied - other distributors will differ on the number of images displayed.
Incorrect product information displaying on another website
Please check the ATDW list of distributors to see if the website is apart of the ATDW distribution. If they are ATDW distributors, please inform the ATDW team.
If the website is not on the list of ATDW distributors it means that the information has been sourced from a third party and not from the ATDW. You will need to contact this website directly to update the incorrect information.
myATDW
myATDW is a user friendly, time saving, online tool that allows you to review, update or add your own listing in the Australian Tourism Data Warehouse (ATDW). At renewal time you will also be able to pay online to renew your listing via credit card and BPAY (please note events are free to list).
You can access your own myATDW listing at any time to ensure your listing displays the most current and accurate information. A new listing and any changes will go through a quality assurance process to ensure all content quality standards are met before the listing is released live.
Tourism Exchange Australia (TXA)
The TXA is ATDW's inclusive booking platform. TXA will transform your existing ATDW product listing into a bookable product, thus allowing you to sell your product on a vast number of tourism distributor's websites simultaneously.
For more information on TXA please access the Tourism eKit Tutorial 32.
Tourism products able to list in the Australian Tourism Data Warehouse
Tourism products must provide a direct service or experience to the leisure tourist and operate within one of the following categories:
Writing for the Web
Writing copy to use in the online environment differs from that of traditional print mediums. The PDF below will provide you with tips on writing descriptions for website listings, including example product descriptions.
Product Description Writing Tips
Wrong map location on Queensland Holidays
If you know the geo-coordinates (longitude and latitude, in decimal format) for your business, please contact the ATDW team to update your location details or login to myATDW.
If you don’t know the geo-coordinates, please contact the ATDW team on atdw@tq.com.au or 1800 629 749 with a description of your tourism business location and we will update the listing for you.