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Marketing
MARKETING
Marketing
Marketing is a core element of Tourism Queensland's focus and this section will provide you with information on our organisation's key marketing areas, including both destination and international marketing, as well as online marketing, Market Activation, the Australian Tourism Data Warehouse and Tourism Queensland's domestic market segmentation.
Promote Your Tourism Business
Know your markets, ensure your product is targeted towards them and use the most effective distribution channels. Find out how... More on Promote Your Tourism Business>
Destination Marketing
Provides information on the TQ marketing initiatives in each destination, as well as cooperative marketing opportunities and downloadable creative elements. More on Destination Marketing>
International Marketing
Market intelligence, information about international marketing opportunities and key contacts More on International Marketing>
Online Marketing
Learn about how online marketing could benefit your business and find out what initiatives TQ use to promote Queensland online. More on Online Marketing >
Australian Tourism Data Warehouse
Learn about the Australian Tourism Data Warehouse (ATDW) and the benefits that it can bring your business! More on Australian Tourism Data Warehouse>
Understanding our consumer - TQ domestic market segmentation
This groundbreaking way of looking at the domestic tourism market in segments is the new benchmark for understanding our consumers in more depth. More on Understanding our consumer - TQ domestic market segmentation>
Market Activation
In line with Tourism Queensland’s corporate objective, the Market Activation team uses leading edge consumer research and global market insights to instigate new business opportunities that have the ability to provide Queensland’s tourism industry with a competitive advantage. More on Market Activation>
The Big Marketing Guide
Tourism Queensland’s introductory guide to domestic, international and digital marketing plus branding, famils, media and more More on The Big Marketing Guide>
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