Islands of the Great Barrier Reef

Few natural wonders command such attention as the Great Barrier Reef, the world's greatest coral reef system. Those who see it never forget it. Here, after all, is a spectacle so vast that it can be seen from the moon..

What makes the reef so great is not just what's beneath the surface but also what's above it - the Islands of the Great Barrier Reef. On an island, you can literally immerse yourself in one of the seven natural wonders of the world. Time spent on a Great Barrier Reef island is time out in one of the most beautiful places on Earth, an opportunity to experience its beauty in an unforgettable way. From the exclusivity and unbridled luxury of five-star resorts to the back- to- nature simplicity of tented accommodation in sublime nature settings, the reef's islands offer a retreat from the demands of everyday life.

Where are Islands of the Great Barrier Reef?
Islands of the Great Barrier Reef follow the Queensland coastline from Lady Elliott Island in the south to Poruma Island at the northern tip of the Great Barrier Reef.

What is the Islands of the Great Barrier Reef Campaign?
Islands of the Great Barrier Reef is an exciting new international marketing campaign designed to;
• Reintroduce the Great Barrier Reef Islands as a key point of difference in the international marketplace

• Repackage the Great Barrier Reef Islands in a new way

• Build upon the strength of the Great Barrier Reef Islands by highlighting different aspects of the reef experience

• Create a defined product in the minds of international consumers

• Coordinate marketing activity under a single campaign to provide strength and cohesion in the marketplace