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International Marketing Cycle


Market	Brochure Planning Period	Key Holiday Periods
New Zealand America UK Austria France Czech Rep. Germany Italy Netherlands Belgium Switzerland Spain Russia Hungary Korea Hong Kong China Taiwan Singapore Malaysia Thailand Indonesia India Japan	Aug - Sep Jul - Aug Jun - Oct Aug - Oct Nov - Dec Sept - Nov Sept - Nov Jan - Feb, Aug Aug - Nov Aug - Nov Aug - Nov Sept - Oct Jan - Mar Jan - Mar Continuous Mar - Sep Mar - Sep Feb - Apr, Jul - Nov Jun - Jul, Jan - Feb Oct- Jan, Jun Oct - Nov Feb - Mar Oct - Nov May - Nov	Dec - Jan Jul - Augt Jul - Augt, Dec Dec - Jan, Jul - Sep Dec - Jan, Jul - Sep Dec - Jan, July - Sep Dec - Jan, July - Sep Dec - Jan, July - Sep Dec - Jan, July - Sep Dec - Jan, July - Sep Dec - Jan, July - Sep Dec - Jan, July - Sep Dec - Jan, July - Sep Dec - Jan, July - Sep Jul - Aug, Dec - Jan Feb, Apr, Dec, Feb, May, Oct Jun - Sep Sep - Dec, Mar, Jun Sep - Dec, Mar, Jun Sep- Dec, Mar, Jun Sep - Dec, Mar, Jun Sep - Dec, Mar, Jun Feb - May, Jul - Aug

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