International Publicity

International Publicity

Tourism Queensland’s international network generates publicity by developing media releases, fact sheets, newsletters and familiarisations to motivate media and trade to keep Queensland top-of-mind with their audiences and clients. 

Tourism Queensland Newsroom is a central repository for media looking for resources to assist them in gathering vital information about Queensland.  

See also Tourism Queensland's International eNewsletters

How to get involved

We are constantly researching for new and interesting story angles and updates so we can continue to provide our global network with inspirational content about Queensland’s destinations and experiences.

You can help us tell our story by becoming involved in Tourism Queensland’s public relations activities. Send your product updates, newsletters and media releases with what’s new, different or quirky to email

In addition email your news to Tourism Australia for inclusion in their media outreach activities.  See Tourism Australia Media Centre

Generating positive publicity is a vital component in establishing and maintaining your reputation. Publicity can generate a powerful media endorsement which acts effectively as a word-of-mouth recommendation. Journalists are approached constantly by businesses seeking to attract their attention. So how can you make a journalist take notice of you? How do you achieve publicity? What do you need to do for media to take note of your product or experience?

To help you produce ‘media ready’ material, download a copy of Tourism Australia’s Working with the Media Guide. The guide is designed to assist you to understand how to generate publicity; how the media works; and how to produce materials that will encourage a journalist or editor to write about your product.

For more information download a copy of Tourism Australia's Working with the Media Guide.