Queensland on Tour Europe

Tourism Queensland is running another Queensland on Tour to Europe in September 2012. Queensland on Tour Europe is a highly popular roadshow and has developed a strong reputation for achieving great results for its participants.

Objectives

The objectives of the Queensland on Tour 2012 Roadshow through Europe are:

- increase awareness of Queensland as a destination
- raise the profile of Queensland’s tourism product suppliers
- expand business opportunities with key trade partners
- strengthen and establish travel industry relations with product and marketing managers
- provide training sessions for retail sales and reservation staff
- generate media exposure for destination Queensland and European marketing initiatives

We expect to meet around 300 people from the European tourism industry: targeting travel agents, product
managers and reservation staff as well as selected travel trade journalists and consumer media journalists.

Download the prospectus for more information and to register: 

QLD on Tour Europe 2012 Prospectus

Eligibility to Participate

Queensland on Tour is an extremely popular roadshow with Queensland industry. Therefore, strict criteria is
in place to ensure maximum exposure for participating products. Each product must demonstrate how they
meet this criteria.

With only 25 slots available, preference will be given to Queensland product to ensure the delivery of the experiential message. To keep the event interesting and innovative, we will reserve 20% of total participation space for new products which are internationally ready. In order to showcase the depth and diversity of Queensland tourism product, and to maintain and stimulate interest in the destination, TQ reserves the right to determine final product participation for Queensland on Tour 2012, and the decision made by Tourism Queensland will be final and no correspondence entered into.

Applicants must meet and demonstrate the following criteria:

- Suitability of product for the European markets.

- Availability of product in the European regions, appropriate booking facilities or inclusion in trade programmes, and a brochure suitable  for the European market.

- Demonstrated marketing activities in the regions including advertising in trade/consumer promotions and/or participation in previous in market initiatives.

- Long-term operational stability and commitment to selling to the European markets.

- Total emphasis must be on Queensland-based products.

- National operators or products representing destinations other than Queensland will be requested not to promote or sell those products.

- Preference will be given to relevant product represented by a Queensland/Australia-based delegate.

- Participants must have no outstanding debts with Tourism Queensland.

- Preference will be given to applicants who demonstrate active participation in the Regional and International Inbound Tourism forums.

- Receipt of requested materials and payment by deadline dates.

Due to limited slots available, second delegates will not be accepted on the roadshow. Acceptance will be based on 1 delegate per product.