Queensland on Tour

Tourism Queensland organises targeted missions in market for Queensland product. These missions provide an official forum for Queensland product to meet directly with wholesalers, retail agents, airline management and media, maximising product exposure for a minimum cost.

Objectives of Queensland on Tour missions

To reach travel agents from key cities throughout the region, by offering a learning experience that will allow sales agents to:

• Gain overall destination awareness of Queensland and the enormous portfolio of high quality products available
• Raise the profile of Queensland’s tourism product suppliers through a fun and interactive program
• "Experience" the destination through the atmosphere gained at the event

Provide Queensland suppliers the opportunity to train agents on their products to:

• Increase sales to Queensland and to the individual participating supplier products
• Educate a large number of agents in market
• Meet and improve relationships with sales agents
• Increase the size of the Queensland agent database
• Encourage agents to meet and interact with Tourism Queensland and trade

To reach tour operator product managers throughout the region that will allow Queensland suppliers to:

• Grow business opportunities with key wholesale partners
• Strengthen and establish travel industry relations with product management contacts and key decision makers
• Increase the visibility and presence of Queensland products in market

To reach trade and consumer media throughout the region that will allow Queensland suppliers to:

• Grow media opportunities with trade and consumer media for the promotion of Queensland as a destination and individual supplier products
• Increase visibility of Queensland and supplier products in the trade media with the potential to reach a wider scope of agents, tour operators and consortia throughout the three regions
• Increase the visibility and presence of Queensland products in market