Domestic Online Marketing

Tourism Queensland uses Digital Marketing to promote Queensland's tourism products and destinations, both domestically and internationally to make our content more accessible and expand our reach to consumers.

Our consumer facing website, Queenslandholidays.com.au is our main portal for connecting with users and potential visitors to Queensland. The Queensland Holidays website has continually evolved over the past 10 years with visitation increasing to an average of 261,000 visitors per month.

The site offers a range of engaging content for users from information about destinations, events, accommodation and special offers to travel tools including holiday planners and guides. The addition of interactive content including podcasts, RSS feeds, e-newsletters and e-brochures to the site has enabled Tourism Queensland to engage with our users on a number of levels.

Queenslandholidays.com.au promotes Queensland Tourism Operators through product listings via the Australian Tourism Data Warehouse. Further advertising opportunities are available for operators on Queenslandholidays.com.au - please refer to the Advertising Opportunities page of this section for more information.