International Online Marketing
Tourism Queensland has 13 international websites aimed at providing market-specific information about Queensland destinations, experiences and travel information to consumers, along with information to help trade and media promote and sell Queensland.
Many of Tourism Queensland's marketing campaigns in international markets include a component of online activity driving traffic to these websites. The International Digital Marketing Coordinator, based in Brisbane, also assists in implementing global activity and overseeing the visitation to these websites.
Below is a list of the international websites:
America - www.destinationqueensland.com
China - www.queensland.com.cn
France - www.queensland-australia.eu/fr
Germany - www.queensland-australia.eu/de
Hong Kong - www.queensland.com.hk
Italy - www.queensland-australia.eu/it
Japan - www.queensland.jp
Korea - www.queensland.or.kr
New Zealand - www.queenslandholidays.co.nz
Queensland Specialist & Emerging Markets - www.visit-queensland.com
Singapore - www.queensland.com.sg
Taiwan - www.queensland.com.tw
UK - www.experiencequeensland.comIf you have any questions about running online activity in international markets, please contact Jodie Aczel.
International Search Engine Marketing
Tourism Queensland conducted a global search engine marketing campaign in February 2008. The below document provides an overview of the campaign with highlights and results for each market.
