Search Engine Optimisation (SEO) is the process of improving a website so it ranks high in search engine results when someone who doesn’t know your business searches for the services or products you offer.
If your website is not optimised for search engines it will not appear in search engine results. Since more than 95% of people start their search on search engines it is essential that your website meets key search engine requirements.
The following tutorials will give you an understanding of the basics behind Search Engine Optimisation and what you can do to ensure your website ranks in search engines.
| Brochure | e-Brochure | Video |
|---|---|---|
| Tutorial 19: Search Engines 101 How search engines work. |
Video | |
| Tutorial 20: Critical Components Of Optimising A Website Successfully optimise your website. |
Video | |
| Tutorial 21: What Are Keywords? How key are keywords and how to use them for your website. |
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| Tutorial 22: Understanding Inbound Links To My Site Types of inbound links and what influences their value. |
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| Tutorial 23: Sourcing Inbound Links Looking for links to your website and how to find them. |
