Tourism E Kit

The Tourism e-kit is an educational resource, developed to assist small and medium Australian tourism operators successfully market their business online.

The e-kit is made up of a number of tutorials that cover a range of topics including planning and developing a website, writing web friendly content and successfully promoting products online. Each tutorial has been designed to be a standalone document, so users can read just one tutorial to learn about a specific topic of interest or they may read all tutorials to have a broad understanding of all topics.

If you don’t have a online presence for your business or have one that is not performing to your or your customer’s expectations, these tutorials are for you.

Select a relevant section below and begin the journey.

Why Should I go Online?
What can I benefit from the internet and how do I use it to my advantage.

Developing a Website
Creating a website that consumers will want to stay at can be difficult. Find out some simple steps to making a great website.

Search Engine Optimisation
It's not good having a great website that no one can find. Discover the keys to being found on search engines.

E-Marketing
This module includes paying for advertising on websites, sending email offers and using the ATDW to market yourself through multiple distributors.

Online Booking
This module covers the basics of what online bookings are as well as how to sell your product online.

Reporting
Gain valuable insight into who is visiting your website and when.

Online Distribution
Find out what online distributions are and the many channels that are available to you.

Social Media
These modules cover everything from integrating Facebook, Twitter and YouTube into your online activities, to managing your online reputation, blogging and becoming part of the daily deals phenomena.

Baffled with most of this technical talk - Read our Digital Terms & Acronyms and get yourself up to speed.