Wholesaling

Wholesaling

Wholesalers are the vital link between the originating manufacturers and businesses at the point of sale. They offer goods in large quantities at a trade price to those who are seeking to resell the products for retail purposes rather than personal use. Traditionally, tour wholesalers do not own any product or services themselves, however they seek out product and services, which they then on-sell, to consumers via the travel agency network.

Wholesalers - what is their commitment to your product?

• Product development
  - sourcing
  - negotiating special rates from participating products and services
  - creating packages
• Producing a brochure which is the major sales tool for travel agents to use and recommend your business
• Distribution of brochure to consumers through travel agents
• Advertising to visitors and travel agents
• Travel agents training on products and services offered
• At point of sale (e.g. travel agency), in-store merchandising, and window displays
• Invoice/collect participation fees.