The segment Self Discoverers makes up 12 percent of the domestic holiday market - that’s close to 1.8 million Australians.
When they holiday, Self Discoverers seek out meaningful experience. It's about journeys of discovery, enrichment of the self, and an improved sense of well-being.
Video - Self Discoverers
Fact Sheet - Self Discoverers
Self Discoverers:
what they look for in an ideal holiday
Accommodation
• luxury resort, hotel or serviced apartment with pool/spa
• rooms must be air-conditioned with up-to-date technology
• excellent service
• prefer accommodation to have a genuine environmental policy
Getting around
• likely to fly, then hire a car
Dining
• experiencing new tastes and local cuisine is a must
• look for fine dining restaurants and quality cafes
Social interaction
• happy to mix in passing, but don't seek out social interaction
• may travel with a companion or family group
• more open to travelling alone than other segments
Holiday patterns
• flexible work patterns offer plenty of holiday opportunities
• regular overseas travel |
