Visitor Profile and Satisfaction Program
What is it?
The Visitor Profile and Satisfaction (VPS) Program is a national survey program developed by Tourism
The Visitor Profile and Satisfaction (VPS) Program is a national survey program developed by Tourism
What can it do for your region?
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compile a visitor profile
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identify aspects of visitor behaviour
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measure visitor expectations and satisfaction
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measure visitor expenditure
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investigate visitors’ flows to other destinations visited during the trip.
While the research is conducted as part of a standardised program, it can be tailored to meet specific regional needs. Advantages of being under the umbrella of a standardised program include support and advice from market research professionals, cost efficiency, results weighted to TRA’s national surveys and access to nationally benchmarked results.
The following document outlines everything you need to know to plan and initiate a successful VPS Program, including FAQs.
The following document outlines everything you need to know to plan and initiate a successful VPS Program, including FAQs.
