Developing your product or service

Competitive Advantage

To be a successful business you must develop a competitive advantage. The competitive advantage is that element that sets you apart, in the eyes of the consumer, from your competitors. For example the competitive advantage could be your service or a particular feature of your product.

It is important to recognise that in addition to creating a competitive advantage for your product or service, tourism operators need to work together to create a competitive advantage for the region. By partnering with tourism agencies such as Tourism Queensland and regional tourism organisations, and developing mutually beneficial relationships with other tourism operators, this can help to boost tourism in the region by creating a more desirable tourist destination.