Distribution
Distribution
Distribution is making sure that your product or service information reaches the visitor. There are many different types of distribution channels available:
- Cooperative marketing initiatives (see marketing sections within specific Destinations)
- Regional tourism brochures or travel planners
- Visitor Information Centres
- Australian Tourism Data Warehouse
- Online - regional websites, Queensland Holidays, Drive Queensland, online booking systems
- Direct to the operator - via brochure or website
- Retailers, travel agents or booking agents
- Wholesalers
Visitor Information Centres
There has been increased recognition of the role of visitor information centres and their importance in providing high quality tourist information.
In Queensland, accredited visitor information centres provide, local, regional and state wide information to visitors. They are recognizable by the italicized yellow on blue ‘i’ sign. Visitor Information Centres that are accredited in Queensland provide a high quality level of service and facilities.
For further information about becoming an accredited visitor information centre click here.
Online distribution
Traditional and emerging online distribution channels are converging.
Technology is rapidly evolving and is one of the most significant factors affecting the tourism sector. Emerging online technologies can effectively facilitate information flows and transactions, and improve efficiencies within the tourism distribution chain.
Travellers look for information before going on a trip to help them plan and choose between options. They also need more information during their trip as the trend towards more independent travel increases.
The use of employing Internet distribution channels is one way to meet these needs. Some of these include:
- Online booking systems
- Online travel planners
- State and regional websites
- Search engines such as Yahoo, ninemsn travel services
