Tourism and Events Queensland - The Official Tourism Site for Queensland


DestinationQ Tourism Strategy

DestinationQ Strategy

The Queensland Government has identified tourism as one of the four pillars of Queensland’s economy and is committed to ensuring Queensland regains its rightful place as Australia’s pre-eminent tourism destination.

Tourism and Events Queensland contributes to achieving the Government’s objective to grow a four pillar economy and forms an integral part of the delivery of Government’s DestinationQ strategy. The strategy focuses on a whole-of-government approach to tourism to deliver an industry first response, increase visitor expenditure in Queensland to $30 billion by 2020, and develop a 20-year strategy for the industry.

In 2012, Tourism Queensland, now Tourism and Events Queensland, was made responsible for delivery of a range of actions in the first DestinationQ key action plan. Partnership agreements between Tourism and Events Queensland and regional tourism organisations were developed in 2012 and will ensure the pursuit of shared goals for tourism in each destination between now and 2020.

 Click here for further information regarding the DestinationQ forum and the first 12 month action plan

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