Tourism Queensland - The Official Tourism Site for Queensland
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Visitor Expectations
Visitor Expectations
Internationally and domestically our competitors are gearing up so they can promote themselves as climate friendly destinations. Queensland must act if we are to be competitive.
Some actions:
- Promote environmentally responsible and safe use of your product/service to visitors.
- Ensure your website reflects your sustainability values. Have a dedicated ‘Sustainability’ page.
- Survey visitor expectations and satisfaction levels, including around sustainability.
- Seek marketing opportunities involving good causes
- Monitor the sustainability performances of main competitors.
- Pursue a carbon neutral option for your product or service.
- Understand the importance of customer service (Aussie Host)
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