Drive

Drive - Drive Tourism Program Stage 2

Project Update


The Drive Tourism Program Stage 2 is entering into its second phase, with the completion of the Situation Analysis reports for each of the corridors. Following sign off by the Route Steering Committees, the process of developing Business, Development and Marketing Plans for each of the 5 routes begins.

Business Plans will link the Route Committees with the Regional Tourist Organisations. Development Plans will examine general product development needs along the route and then focus on around two sub-regions for detailed product reviews. Marketing Plans will focus on tactics that support RTO marketing activities.

To assist the consultants in preparing the business, development and marketing plans, two Executive Committees will be established (one for Business & Development, one for Marketing). These plans will form the basis for the future development and marketing for each of the routes.

DPT2 Situation Analysis - Pacific Coast Touring Route
DTP2 Situation Analysis - Capricorn Highway
DTP2 Situation Anaylsis - Country Way
DTP2 Situation Analysis - Great Inland Way
DTP2 Situation Analysis - Leichhardt Highway


DTP2 Project Timeline

  • June 2005: Commence development of Business, Development and Marketing Plans Meetings with the Route Committees as required;
  • October 2005: Business, Development and Marketing Plans completed;
  • November 2005: Begin implementation of the Business, Development and Marketing Plans.

DTP2 Newsletters


DTP2 Newsletter 1
DTP2 Newsletter 2
Newsletter DTP2 Australia's Country Way
Newsletter DTP2 Capricorn Highway
Newsletter DTP2 Great Inland Way
Newsletter DTP2 Leichhardt Highway


Background

The Drive Tourism Program Stage Two is a partnership between the Department of Main Roads (DMR), Tourism Queensland (TQ) and the Local Government Association of Queensland (LGAQ). Entirely funded by the Queensland Government, the Drive Tourism Program Stage Two aims to:

Build on the success of the Drive Tourism Program Stage One;
Provide a major stimulus to Queensland's regional and rural tourism industry;
Establish a State-wide marketing framework and identity for road-based tourism across the State's strategic tourism routes; and
Enhance the experience of the motoring tourist throughout the State.
Stage Two of the Drive Tourism Program focuses on five main routes ( see DTP 2 Map ):

The Program began in July 2004 and will be completed in June 2007.

The Drive Tourism Program Stage Two newsletter is an initiative that is part of our commitment to keeping you informed of this important project, which aims to support the growth of drive tourism and business in your region. Please contact Lynne Banford if you would like to be put on the database for future newsletters, or to be a partner in the development of the Drive Tourism Program - Stage Two.