Food & Wine - Marketing

Tourism Queensland markets the food & wine tourism experiences of the state in a number of ways.Where Else But Queensland Brand advertisements are placed in appropriate national level publications - ‘Where you have to a’la carte it all’ (pdf example coming).

The Tourism Queensland consumer website - queenslandholidays.com.au/food features the food & wine experiences of the state.

Also see the regional pages for further detail - http://www.southeastqueenslandcountryholidays.com.au for example.

Individual listings are available at a single cost for both these options as well as Tourism Australia’s consumer website http://www.australia.com by joining the Australian Tourism Data Warehouse.

Tourism Queensland produced 200,000 copies of the Queensland Food & Wine Guide in early 2006. The guide was distributed as a tip-on in Gourmet Traveller, Donna Hay and Delicious magazines. Download a copy here queenslandholidays.com.au/food

Tourism Queensland produces Feast on Q, a Food & Wine Media Newsletter that is distributed monthly to domestic and international media. This newsletter generates direct editorial as well as general interest and wider understanding of the quality and range of produce, food & wine experiences Queensland has to offer.

Tourism Queensland also generates wide media coverage for the food & wine experiences of the state by supporting media requests and travel to regions and events.

Tourism Queensland supports the Regional Tourism Organisations across the state through our Destination Management Teams. Click through to RTO list or Tourism Queensland’s Destination section of this website to see further marketing activities