Campaigns
Marketing Activity Plan 2007/08
Marketing Activity Overview
Tourism Queensland (TQ) and Outback Queensland Tourism Authority (OQTA) invite you to participate in a number of cooperative press campaigns planned between July 2007 and June 2008.
These campaigns are designed to build on the current awareness of the destination in our key target markets, further positioning Queensland’s Outback as the destination with the colourful characters, legendary history and wide open spaces.
Activity Calendar
Below is an overview of the opportunities currently planned for 2007/2008. Any additional opportunities will be communicated to industry as they become available.
Please refer to the conditions included on the original proposal, and also the full Advertiser’s Acceptance Policy.
Campaign/ Initiative |
Timing |
Media |
Distribution |
Type of Activity |
Participation Range |
Detailed Proposal |
|
4*4 Campaign |
Sep to Nov 07 and Feb 08 |
Catalogue production, inserts and magazines placements |
QLD and Australia-wide |
Co-operative |
From $1,000 to $3,500 |
|
|
Summer Campaign |
Oct-Dec 2007 |
Brisbane Sunday Mail insert, Courier Mail newspapper and online |
QLD, NSW & VIC |
Co-operartive |
From $900 to $12,000 |
|
|
Brand Campaign |
Jul 2007 to Jun 08 |
Press, Magazines, Outdoor and Online |
QLD, NSW & VIC |
Brand |
Not applicable |
Not applicable |
|
Qantas Brand Campaign |
Aug to Sep 07 |
Magazines |
National |
Brand |
Not applicable |
Not applicable |
Activity Calendar - Queensland
Cooperative advertising opportunities are also available under the Where else but Queensland campaign. For further information view the Queensland Activity Calendar.
Booking Details
For further information regarding these advertising opportunities contact the sales representative at Tourism Queensland’s advertising sales agency, Coroneo & Co:
Rodica Titeica
Destination Advertising Manager
Coroneo & Co
Tel +61 7 3252 4860
Fax +61 7 3252 4862
Email
For further information regarding Queensland’s Outback campaigns:
Julie Thompson
Marketing Coordinator
Tourism Queensland
Tel +61 7 3535 5393
Fax +61 7 3535 5421
Email
